The pop-up coincides with Climate Week taking place in New York City.
Coinciding with Climate Week in New York City, Nike is offering a slate of services at its SoHo store for the sustainably minded consumer.
From now through Sept. 29, the Swoosh is hosting a Nike (Re)Play pop-up within its downtown Manhattan store, which brings its trade-in, repair, footwear cleaning, vintage, recycling and donation services together in one experience.
According to Nike, its (Re)Play initiative builds on existing services like Nike Refurbished and Nike Recycling + Donation by bringing established and emerging offerings together so that consumers have more ways to care for Nike products, extend their use, or responsibly part with gear they no longer need.
Through Nike Trade-In, consumers exchange eligible Nike and Jordan Brand footwear for a Nike digital gift card, with credit based on product style and original retail price. Consumers can also get Nike apparel, footwear and gear repaired or personalized, have footwear cleaned while they shop, and explore one-of-a-kind Nike Creative Repair pieces.
The pop-up also highlights Nike Vintage, which features daily drops from a 500-piece collection of vintage Nike running apparel like windbreakers, running jackets, tops and T-shirts, fleece, shorts, track pants and more — all curated and supplied by Tried and True Co.
(Re)Play will also accept unwanted or end-of-life Nike athletic footwear, apparel and gear for inspection, donation or recycling based on condition, the company noted.
The pop-up comes just months after Nike relocated its SoHo store . Located at 611 Broadway — inside the space once home to Crate & Barrel — Nike’s SoHo residency is set just two blocks north of its prior location at 529 Broadway.
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