A new website marks another apparent effort to get ahead of leakers.

This year has seen Nike periodically preview never-before-seen sneakers through a “Snkrs Verified” series that reads as an attempt to get ahead of rampant leaks. Jordan Brand appears to be getting with the program as well, as it’s launched a new website featuring a slate of sneakers to release throughout the year.

Multiple collaborations and the inline “Black Pack” were all revealed Wednesday on the new domain 232323232323.com, a repetition of Michael Jordan’s no. 23 six times likely serving as a nod to his six NBA titles.

Perhaps most apt for hype will be the Social Status x Air Jordan 1 Low, which riffs on the high-top’s original “Chicago” colorway by adding sashiko-style stitching at midfoot. Some texture also appears to have been added to the red overlays, while the black Swoosh looks to be embroidered. The fact that the image of the shoe is rendered so small, however, makes it difficult to parse out too many details.

Another collaboration under The Whitaker Group’s umbrella comes via the Jaide x Air Jordan 1 Low, which predominantly appears in black and white but features a Tiffany blue from midfoot to heel. Solefly, meanwhile, will have an Air Jordan 5 with two black and white colorways, one of which utilizes a similar shade of blue.

Coming without intervention from outside parties is the “Black Pack,” which brings fully black looks with exotic materials on four models from the late-’90s and early-’00s.

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