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Halloween without candy? What shoppers are cutting from budgets this year

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Halloween without candy? What shoppers are cutting from budgets this year

Nearly two-thirds of shoppers plan to skip some purchases this year, including staple items like costumes and candy, a new LendingTree survey finds.

Though many consumers are spooked about affording their Halloween purchases, some consumers are more financially strained than others. Roughly four in 10 (43%) Gen Zers said they’re likely to take on Halloween debt this year, followed by 35% of millennials. By contrast, only 14% of Gen Xers and 2% of baby boomers said the same, the survey found.

Among those who have taken on debt to fund their Halloween fun, 51% said they regret overspending. Those respondents cited pressure to keep up appearances and higher-than-anticipated prices as the top two reasons why they exceeded their budget, per the report.

Indeed, prices have increased leading up to Halloween, including in holiday staples like children’s toys. Toy prices rose 4.2% between August and September, according to the U.S. Bureau of Labor Statistics’ Consumer Price Index. Compared to a year ago, toy prices jumped 6.6% in September, per the index’s unadjusted figures.

Many holiday shoppers have taken advantage of discounts and started shopping early to stretch their budgets. Nearly half (45%) of respondents to an Ibotta survey said their finances are insecure, and over 70% said they are focusing on saving money this year.

S. shoppers. More than half of shoppers are buying their Halloween items at grocery stores and 40% are shopping at discount stores for the holiday, that survey found.



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