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Bath & Body Works expands partnership to all Ulta stores for the holidays

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Bath & Body Works expands partnership to all Ulta stores for the holidays

Pink Suede is back as a limited-edition scent exclusive to Ulta. Meanwhile, customers can shop a curated selection of seasonal products at the beauty retailer through Dec. 26.

Bath & Body Works is temporarily expanding its collaboration with Ulta as a way to encourage discovery.

The retailer first announced the launch of a curated selection of products at 600 Ulta stores in June as part of its “Consumer First Formula” with the goal of making it easier for new consumers to access the Bath & Body Works brand.

At the time, the company said it wasn’t concerned the partnership would compete with its own stores.

“This approach complements our strong store footprint,” a Bath & Body Works spokesperson said this summer.

Now, for the holidays, Bath & Body Works is bringing back a scent that hasn’t been in stores since 2023. The limited-time Pink Suede assortment includes fragrance mist, body cream, body wash, hand soap and a three-wick candle.

A mini fragrance mist set is also an Ulta exclusive and features five scents: Japanese Cherry Blossom, In the Stars, Warm Vanilla Sugar, Butterfly and Champagne Toast.

Shoppers at Ulta also have access to Bath & Body Works products in Fresh Balsam, Vanilla Bean Noel and Winter Candy Apple in body care and home fragrance.

Bath & Body Works also launched with a curated selection on Amazon at the start of the year, partially as a means to grab some of the gray market sales in that channel.

S. and Canada as a way to streamline navigation and boost product discovery.


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