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Google launches Universal Cart for purchases across retailers

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Google launches Universal Cart for purchases across retailers

Google formally opened up shopper access to its new Universal Cart for agentic shopping, laying out artificial intelligence (AI)-powered features for price-tracking and checking ahead of the 2026 holiday shopping season.

Universal Cart, which Google previewed at its I/O developer conference in May, already has support from numerous retailers, including Ulta Beauty, Walmart, Wayfair, some Shopify merchants, and others. In October, Newegg became one of the latest names to integrate Google’s Universal Commerce Protocol (UCP), which makes online checkout through Google’s Search and Gemini experiences possible.

Ulta Beauty ranks No. 37 in the Top 1000 Database. The database is Digital Commerce 360’s ranking of North America’s leading online retailers by annual web sales. There, Walmart is No. 2, Wayfair is No. 11, and Newegg is No. 86.

In Digital Commerce 360’s and ReFiBuy’s AI Commerce Rankings, Walmart ranks No. 37, Ulta Beauty No. 123, Wayfair No. 267 and Newegg No. 429. That set of rankings is available in the Top 1000 Pro with AI Database.

Google announced online shopper-focused features that would be available at launch with Universal Cart. In the announcement, the company highlighted utility for holiday and discount-tracking scenarios.

“The cart puts you in control, helping to organize your shopping, keep track of items you love from across retailers, stay on top of promos, and enjoy effortless checkout powered by the Universal Commerce Protocol (UCP),” wrote Suresh Ganapathy, senior director, product management, consumer shopping at Google, in a corporate blog post dated Oct. 15. S.



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