In October, Sarah Burton presented her Spring/Summer 2027 womenswear collection for Givenchy at Paris Fashion Week. Burton showcased sharp silhouettes rendered in primary colors in an attempt to bring what she called “precision and simplicity to dressing as we speed through the multiple perspectives and perpetual motion of all our lives.”
In Burton’s vision, precision and simplicity also means beauty products that do double duty as practical accessories: Givenchy’s runway presentation included face powder compacts turned into belt buckles and tubes of lipstick acting as hair pins.
The launch of Rhode’s viral lip gloss phone case in 2024 introduced a new kind of category where consumers could not only use their beauty products, but they could also wear them as a public-facing accessory. Two years later, brands are still challenging themselves to find new ways to turn beauty products into as visible — and clearly branded — a product as a logo T-shirt.
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