The historic Berlin department store will dedicate over 20,000 square feet to training, recovery and exclusive fitness brands.

From November, shoppers heading to Berlin’s upmarket KaDeWe department store will get more than designer brands and premium beauty products.

As part of an ongoing process to make shopping more of an experience, KaDeWe is opening a 21,500-square-foot health, sports and wellness space on the fourth floor of the historic building in the center of the German capital.

In doing so, the German department store follows in the footsteps of the likes of Galeries Lafayette in Paris, Selfridges in London and Saks Fifth Avenue, which opened its now-defunct The Wellery back in 2017.

The new Berlin space features a studio for Lagree classes — the high-intensity, low-impact body workouts that have been a hit with celebrities like Jennifer Aniston and Kate Hudson in Los Angeles recently — by boutique Berlin brand Shapesty, as well as biohacking and longevity-boosting treatments from Frankfurt-based company Recover Society.

So customers could potentially come to the fourth floor in the morning to do a Lagree class, suggested Julie Gasperini, director of buying for KaDeWe group, one of the prime organizers of partners for the hub. Then they could head next door for recovery and relaxation before moving up to the store’s legendary sixth-floor food hall for brunch, then finally back down again to the third for a beauty treatment or two.

“One experience, in one place, under one roof,” Gasperini said at the Thursday morning press preview of the new hub.

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