Dropping on October 14, the feminine, never-before-seen Lola Blankets designs treat shoppers to a fusion of both brands' magic.
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Blankets have never received a dedicated show during Fashion Week… until Lola Blankets came along, that is, and made history by sending its lavish, faux-fur throws down the runway last year.
The circa-2021 luxury company, founded by two brothers, is making indisputable waves on social media as we speak. It has sold well over a million blankets at this point, and A-listers from Oprah Winfrey (Lola is on her “Favorite Things” list!) to Simone Biles and Selena Gomez (she wrote her vows to Benny Blanco while resting on a Lola blanket) have cosigned the brand in recent years.
That being said, Lola Blankets’ hot streak is far from over. On October 14, at 11 a.m. EST, it’s unveiling a much-anticipated collaboration with LoveShackFancy. And as collabs like Fanatics x LoveShackFancy, Hunter x LoveShackFancy, and Wet Brush x LoveShackFancy have proved, anything that gets the label’s feminine, whimsical, and bow-powered treatment immediately turns to gold — or, more accurately, to pink (before selling out in mere hours).
The Lola Blankets x LoveShackFancy rollouts consist of two never-before-seen blanket styles: Rosy Bows , which is said to reimagine the latter’s aforementioned bow motif, and Petal Pink , “created using a new double-dye technique,” according to a press release, that lends the piece visual depth and a certain frostiness.
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