The "Bella From Barneys" show will be based in a fictitious Beverly Hills store.

Authentic Brands Group is getting more serious about the Barneys New York relaunch.

As it prepares to open a 10,000-square-foot store in Naples, Fla., in the first quarter of next year, it is also working with Amazon MGM Studios on a new series that will air on Amazon Prime Video.

Called “Bella From Barneys,” the series from Fake Empire producers Josh Schwartz and Stephanie Savage of “The O.C.”, “Gossip Girl” and “Sterling Point” fame, will tell the tale of Bella Baldwin, billed as “an outer-borough outsider with an eye for style,” who lands a job in the stockroom of the newly revived Barneys New York. When she is elevated to a personal shopper for the store’s most notorious socialite client, she’s pulled into a “cutthroat world of fashion and family secrets, and into the orbit of the heir fighting to save the family business,” according to the promotional material for the upcoming show, which is being produced by Authentic Studios.

No air date has been set for the series and it’s not tied to the opening of the Naples store, according to an Authentic spokesperson.

The series will be set in a fictitious Barneys in Beverly Hills, not New York, and the real founding family of the retailer, the Pressman family, has no involvement, the spokesperson said.

“We’re thrilled to be continuing our partnership with Amazon and are excited for what’s ahead,” said Schwartz and Savage.

Source link