Three versions of the Vans Authentic sneaker are featured on the retailer's e-commerce platforms.
This week, a selection of Vans sneakers popped up on the website and app for fast fashion retailer Zara with a “coming soon” banner featured on the product’s landing page.
First thought to be one of the shoe brand’s many tie-ups, a Vans representative confirmed in a statement sent to FN that its shoes are now offered on the retailer’s website but stopped short of calling it a collaboration.
“This is not a collaboration,” the rep said in the statement. “Zara is carrying select Vans products as part of its seasonal assortment through our wholesale partnership. We’re pleased to have Vans represented with select retail partners that help extend the brand to broader audiences.”
At the time of publication, there are three Vans sneaker styles featured on Zara’s U.S. e-commerce platforms. Dubbed the “Zara Vans Sneakers,” the description of the shoes calls the offering a “special collection” and are versions of the footwear brand’s signature Authentic shoe.
The first shoe features an upper crafted in “Black” leather with a suede finish, while the second is made with a “Bone White” suede-finished leather upper. Finally, the third version of the Vans Authentic sneaker is a “Black” fabric upper with contrast topstitching. All models feature a lace-up closure, round toe and rubber waffle sole. The leather versions retail for $89.90, while the canvas upper retails for $69.90.
The news comes as Vans continues to work on its turnaround efforts .
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