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Bloomingdale’s CEO Olivier Bron on What Makes the Retailer Tick

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Bloomingdale’s CEO Olivier Bron on What Makes the Retailer Tick

The upscale department store transcends the retail sector with robust sales gains and a growing assortment of premium contemporary and luxury brands.

For Olivier Bron, chief executive officer of Bloomingdale’s, it’s all about balance.

That would be maintaining a balance in the merchandise presentation, a balance between short- and long-term goals, and a business model shaped by both art and science.

“It can’t only be about data, data, data. At some point, it’s about relationship building. It’s about experience. It’s about emotions, which are very important. We probably lost a bit of that in the U.S.,” he said on Thursday. The CEO was at the Wharton Baker Retailing Center CEO Summit in Manhattan, and in a conversation with Christine Barton, CEO Advisory, North American Lead at the Boston Consulting Group.

“It’s very skewed toward short-term returns,” he said. “You can’t build a brand that way.” Particularly in the case of Bloomingdale’s, which presents a balance of premium contemporary to high luxury brands, as well as a balance of fashion and home furnishings.

Bloomingdale’s had a standout performance in the second quarter, posting a comparable sales gain of 11.3 percent — bringing its volume to $922 million, its highest second-quarter sales total in the history of the brand. Sources have estimated the brand generated around $4 billion in sales in 2025.

S. by the “K-shaped” economy, which has helped the luxury market rebound this year compared with Europe and Asia.



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