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Pai Partners to Acquire British Skin Care Brand Elemis

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Pai Partners to Acquire British Skin Care Brand Elemis

PARIS – British premium skin care brandElemis is being acquired by Pai Partners from L’Occitane Group.

It is expected the deal, financial terms of which were not disclosed, will be sealed in the first quarter of 2027.

Elemis, which was founded in 1989, has nearly doubled net sales under L’Occitane’s seven-year ownership to more than $300 million in full-year 2026.

“Elemis has played a special role in the history of our group,” said Reinold Geiger, chairman and chief executive officer of L’Occitane Group, in a statement released Wednesday. “As our first major acquisition, it marked an important step in our evolution as a true multibrand group.

“I am grateful for everything they have contributed and proud of the growth created together,” he continued. “The exceptional quality of Elemis’ products and the loyalty they inspire have built a strong business with significant potential. This transaction reflects a disciplined portfolio decision, focused on creating longterm value for the group. I am confident Elemis will continue to thrive under Pai’s ownership and wish the team every success.”

Noella Gabriel, CEO and cofounder of Elemis, said: “Over the past seven years, with the support of L’Occitane Group, we have strengthened and growth the Elemis business, built a compelling product proposition and created a truly differentiated customers and retail experience.

“We look forward to building on this progress, bringing our exceptional skin care products to even more people while still staying true to our brand, heritage and values,” she added.



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