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Amazon’s new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon

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Amazon’s new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon

Amazon launches the Shop Direct Merchant Workspace, a free self-service portal that makes it easy for eligible merchants to connect their stores to Amazon and get their products in front of hundreds of millions of customers.

Merchants can reuse product catalogs they’ve already built for other shopping destinations and connect through established third-party providers like Feedonomics, Salsify, CEDCommerce, and VersaFeed.

Since launching last year, tens of millions of customers have discovered hundreds of millions of unique products from other stores through Shop Direct, with Shop Direct products appearing in hundreds of millions of searches monthly.

Amazon’s store offers a broad selection of hundreds of millions of products, including 300 million items available with fast, free Prime delivery , across more than 35 categories including home, apparel, beauty, grocery, and everyday essentials.

Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude

Sellers can now automate routine tasks 24/7 with Seller Assistant and bring their Amazon data and Seller Central insights into the AI tools they already use.

In addition to providing customers broad selection, low prices, and fast delivery in our store, we’re also building the best agentic shopping assistant, Alexa for Shopping , which, among a broad range of capabilities, helps customers discover and buy selection from other stores across the web through Shop Direct , Amazon's agentic shopping program. Our goal is that when customers search for specific products or brands that aren’t sold in our store, we want to provide them easy ways to find and buy them on Amazon and our Alexa for Shopping agent.


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