On Wednesday, the Grammy-nominated rapper was named chief creative officer and equity partner of CapSole. Financial details about Wale’s investment in the company were not disclosed.
In his role, Wale will help shape the sneaker preservation company’s creative vision, cultural partnerships and next phase of growth. Through his creative partnership, CapSole noted that it intends to position preservation as an “essential part” of the sneaker lifecycle for collectors, sneakerheads, athletes and the next generation.
In a statement exclusively sent to FN, Wale described CapSole as a company that he “genuinely believes in.”
“What Darren [Lee] has built since he founded the brand in 2019 gives sneakerheads an innovative way to protect their collections for years to come,” Wale said. “I knew I wanted my involvement to go beyond putting my name on the brand, which is why coming on as chief creative officer and co-owner was important to me. I see an opportunity to bring my creative perspective to the business, help shape the brand’s presence in the sneaker space, and contribute to its growth. I’m excited about what we can build together.”
Founder and chief executive officer Darren Lee added that this move is about “more than protecting sneakers.”
“It’s about preserving the stories, culture and memories attached to them,” Lee said. “Having Wale invest in CapSole and help lead our creative vision is a powerful next step in making preservation part of how the culture thrives.”
Founded by Lee in 2019, CapSole was born from his personal frustration with watching the sneakers he loved deteriorate over time.
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