CONNECT WITH US
Social Media

Social Media

UTA, FaZe vets launch ISO as a “new partner for talent”

Tubefilter logo

Published on

Add as a preferred source on Google
UTA, FaZe vets launch ISO as a “new partner for talent”

A new talent firm is launching with a stacked roster of luminaries from the worlds of streaming, social media, and content creation. Mike Lee and Darren Yan are the leaders of ISO, which is kicking off with a roster of 90 top creators.

ISO (the name stands for “in search of”) is a wide-reaching management firm that touch categories like beauty, food, and art, but its roots are deepest in the gaming and streamer communities. Lee, who will serve as ISO’s CEO, was previously the Head of Gaming and Livestreaming at UTA Creators. Yan, ISO’s Head of Music, is the former Chief Talent Officer of FaZe Clan, where he worked to raise up some of the hottest talents on platforms like Twitch.

At ISO, Lee and Yan have assembled a deep roster that includes big names like PlaqueBoyMax, Jasontheween, Ironmouse, Lacy, Vanillamace, Kyedae, jessechrisss, Angelo Marasigan, and RDCWorld. Some of those creators, like PlaqueBoyMax and Lacy, were previously members of FaZe Clan. Others, like Ironmouse and Vanillamace, have history with UTA.

Influence Media Partners is backing ISO as the new firm takes shape. “The next household name is already online, building an audience, and ISO was built for that talent. Today’s gatekeepers are algorithms, so understanding discovery, engagement and how content travels is essential,” Lee said in a statement.



Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.