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Have you heard? Ethan and Hila’s divorce, Harvard’s creator summit, and Brandon Herrera’s defeat.

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Have you heard? Ethan and Hila’s divorce, Harvard’s creator summit, and Brandon Herrera’s defeat.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, infidelity is bringing an end to a high-profile creator marriage, the Ivy League is hosting a new kind of summit, and we’re still waiting for the first creator in Congress.

Hila Klein files for divorce as Ethan’s affair becomes public. The Kleins were well known as co-hosts of a podcast and YouTube channel, but Ethan is being removed from his positions after his indiscretions came to light. And that’s not all — Hila wasted no time filing for divorce. She had already made that decision before the news became public, and she will seek joint custody of the couple’s kids while also restoring her maiden name.

Sour Patch Kids owner sues Ryan Trahan over candy brand Joyride. Consumer goods giant Mondelez is arguing that Trahan’s candies were designed to be confused with Sour Patch Kids, because they’re human-shaped and wrapped in colorful packaging. The actual case might be complicated, but this is yet another roadblock for a creator-led consumable product.

Alex Cooper heads to CAA after UTA exit. The Call Her Daddy host will look to turn over a new leaf as she brings a new talent firm into her corner. CAA is choosing to represent Cooper, her husband Matt Kaplan, and their media company Unwell, so the L.A.-based agency is making a big bet on a major Gen Z tastemaker.


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