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EA HQ Graced With 'Save Mass Effect' Truck as N7 Day Looms

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EA HQ Graced With 'Save Mass Effect' Truck as N7 Day Looms

Mass Effect fans have taken their mission to save BioWare and its beloved sci-fi franchise to EA headquarters with a truck displaying the #SaveMassEffect message.

The latest update to what has ballooned into a full-blown movement arrived today when the dedicated group of fans known as We are Mass Effect announced they had brought their latest billboard right to the publisher's front door. Where their last push arrived in the form of a daylong billboard in New York City's Times Square, this mobile effort will see a truck sharing the word on the streets surrounding EA and EA Sports HQ in Redwood City, California.

Anyone who visits the area today can spot the truck, which features signage updated with a handy QR code and website URL directing curious players to SaveMassEffect.com. The goal, as We are Mass Effect's Mer told IGN, is to "spread the word and bring as much attention to the movement as possible, " but putting it in EA's front lawn after the publisher put Mass Effect games on hold and shuttered BioWare also sends a message of its own.

🚨 WE ARE BACK ON THE STREETS

Together with @kalaelizabeth, our first mobile billboard is now outside EA's HQ and EA Sports HQ.

📸 If you're nearby, send us pictures! Please don't enter EA's property.

#SaveMassEffect https://t.co/5N87nz8uDR

"Social media can sometimes make devastating events feel distant or abstract," We are Mass Effect told IGN when asked about the truck. "It’s easy to read about these news online without fully grasping the human impact behind it.


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