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Meta adds new capabilities to Graph and Marketing API

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Meta adds new capabilities to Graph and Marketing API

Businesses that use these tools will be able to add or remove artificial intelligence self-disclosures from posts, although other features have been deprecated.

Meta announced several notable changes to its Graph and Marketing APIs that could impact how businesses manage their Facebook and Instagram presence via third party tools.

Meta’s API access tools enable third-party developers to integrate functions that facilitate Meta profile management, including ad campaigns. For example, these access points enable Facebook ad creation and campaign management via dedicated social media management tools so businesses don’t need to use Meta ad manager tools directly.

It’s worth noting that the majority of Meta advertisers do access the functions via Ads Manager. But API-connected tools are often used by larger agencies and media buyers, enabling more access and cross-platform management within a single tool.

The latest updates from Meta include a range of functional changes that will alter how these third-party tools can facilitate Meta content management, including:

In addition to these updates, which will set new default parameters for manual control, Meta also announced that the total video consumption rate metric is being deprecated. That’s because the 3-second video viewers and video reach metrics were deprecated with Graph API v26.0.

The changes mean that businesses launching Meta ad campaigns via third-party apps will have to update their process to ensure their settings align with their intended process.



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