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Meta is expanding AI-powered age detection globally to place teens into protected accounts automatically. The move follows a $17 billion settlement and creates new reach constraints for brands and creators who ignored the teen audience shift.
Meta is globally expanding the age estimation technology it uses to find teenagers on Instagram who haven't correctly disclosed their age, automatically placing millions more teens into Teen Account protections after launching AI-powered age assurance updates in the US, EU and Brazil last year.
The global expansion follows a $17.1 billion lawsuit settlement in August in which Meta agreed to bolster its age assurance practices and place heavier restrictions on teen users.
The technology works by scanning accounts for age signals across multiple formats. Meta's AI tools analyze account activity, posts, captions and visual cues in photos and videos to detect users who may be younger than the age listed on their accounts, looking for these signals across posts, comments, bios and captions and expanding the technology across Instagram Reels, Instagram Live and Facebook Groups.
The technology lets Meta look at posts about birthdays and what grade users are in to get a better picture of age, and the AI scans images and videos for general themes and visual cues such as height or bone structure to estimate someone's general age, though Meta insists it does not identify the specific person in the image.
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