CONNECT WITH US
Social Media

Social Media

This 28-Year-Old Started a Caffeinated Side Hustle. It Made $125K in Year 1 — So She Quit Corporate to Work on It Full-Time.

Entrepreneur — Social Media logo

Published on

Add as a preferred source on Google
This 28-Year-Old Started a Caffeinated Side Hustle. It Made $125K in Year 1 — So She Quit Corporate to Work on It Full-Time.

Rosie Goldwasser wanted to create a product delivering calm, focused energy without the crash.

This Side Hustle Spotlight Q&A features Rosie Goldwasser, 28, of Santa Monica, California. Goldwasser was working full-time as a customer experience strategist at PwC (PricewaterhouseCoopers) when she started her side hustle: More Than Matcha, a premium matcha and lifestyle brand.

The business hit $125,000 in revenue without spending a single dollar on advertising in its first year and doubled revenue in its second. Goldwasser left her corporate role in March 2026 to focus on More Than Match full-time. The brand is on track for between $400,000 and $500,000 in revenue this year. Responses have been edited for length and clarity.

When did you start your side hustle, and where did you find the inspiration for it?
I started building More Than Matcha in 2023 and officially launched in March 2024. The idea actually came from a personal frustration. For years, I was either too tired to function or too wired, jittery and anxious from coffee to sleep. There was no in-between until I discovered matcha. It was love at first sip. It gave me a calm, focused energy that actually lasted.

But finding high-quality matcha was challenging. Cafés charged $10 for drinks that consistently left me disappointed. At-home options lacked quality, consistency and a brand I could genuinely connect with. 

Having spent four years in marketing and six years in customer experience consulting, I’ve always been fascinated by what makes consumers fall in love with brands and how to create experiences that exceed their expectations.


Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.