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Lab-grown diamond jewellery startup So/Facet raises Rs 10 crore in Seed funding led by Sauce

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Lab-grown diamond jewellery startup So/Facet raises Rs 10 crore in Seed funding led by Sauce

Lab-grown diamond jewellery startup So/Facet has raised Rs 10 crore in a seed funding round led by consumer-focused investment firm Sauce, as it prepares to launch online and expand into physical retail stores across India.

The round also saw participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office behind HOCCO Ice Creams, Haleon India Subcontinent president Kedar Lele and Moonshot co-founder Devaiah Bopanna.

The investment marks Sauce's first entry into the lab-grown diamond jewellery segment.

Founded in 2026 by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, So/Facet plans to use the funds for brand development, product design, technology, recruitment and expansion across online and offline retail channels.

The startup is set to launch online in November 2026 and aims to open more than 30 premium retail stores over the next three years.

So/Facet is seeking to position diamond jewellery as a form of personal expression and everyday wear, rather than something associated primarily with weddings, engagements and other traditional celebrations.

The startup plans to introduce six collections featuring in-house designs and what it said are International Gemological Institute (IGI)-certified lab-grown diamonds.

Its So/Me collection will feature shapes such as stars and butterflies, while So/Pop will combine diamonds with colourful, stackable enamel charms. The So/Icon range will focus on sculptural jewellery designs.

The startup is also developing a retail model that will integrate its digital platform with physical stores, allowing customers to discover, purchase and upgrade jewellery across both channels.

According to So/Facet, more than 200 potential customers have joined its pre-launch waitlist.


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