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Premium menswear brand The Pant Project raises Rs 109 crore to expand retail network across India

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Premium menswear brand The Pant Project raises Rs 109 crore to expand retail network across India

Indian premium menswear brand The Pant Project has raised Rs 109 crore in a Series B funding round led by Mirae Asset Venture Investments (India), as it prepares to expand its physical retail network and introduce new clothing categories.

The round saw participation from existing investor Sorin Investments, alongside Hyperscale Ventures, B&K Securities, MGA Ventures, B2V Ventures and angel investor Anisha Saraf, co-founder of skincare brand Dot & Key.

The startup plans to use the fresh capital to increase its network of exclusive brand stores from 25 to more than 150 over the next two to three years. The investment will also support product development, recruitment and the expansion of its online and offline operations.

Founded in 2020 by brothers Dhruv and Udit Toshniwal, The Pant Project began as a digital-first brand specialising in bottomwear for Indian men before expanding into ready-to-wear clothing.

Its portfolio now includes more than 300 stock-keeping units (SKUs), covering custom-made bottomwear and ready-to-wear apparel for men and women. Its products include Malai Pants and Inklock No Fade Black Jeans, alongside trousers, joggers, sweatpants and shorts.

The startup sells through its website, online marketplaces including Myntra and Amazon, and physical stores. It plans to broaden its range further, particularly in jeans, athleisure and casualwear, as it seeks to establish a larger presence in India's menswear market.

Dhruv Toshniwal, co-founder and CEO of The Pant Project, said the company's digital-first business model had provided a foundation for its expansion into physical retail.

“That foundation gave us the data, the product knowledge and the brand equity to now go deep offline,” he said.


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