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Deconstruct revenue grows 25X in three years to Rs 165 Cr in FY26

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Deconstruct revenue grows 25X in three years to Rs 165 Cr in FY26

D2C skincare brand Deconstruct grew its operating revenue 25-fold in three years to Rs 165 crore in FY26, with revenue growing 30% year-on-year. The firm continued to expand its business while keeping losses marginal, reporting a net loss of Rs 5.4 crore in the last fiscal year.

The Bengaluru-based startup’s revenue from operations grew 30% YoY to Rs 165 crore in FY26, compared to Rs 127 crore in FY25, according to its financial statements sourced from the Registrar of Companies (RoC).

Founded by Malini Adapureddy, Deconstruct offers products for different skin types, including sensitive ones. Its portfolio spans face, body, lip and hair care products for men and women.

Deconstruct’s growth has also been accompanied by higher spending on marketing and ops as it scales. Advertising and promotional expenses rose 72.5% to Rs 69 crore in FY26, accounting for 40% of its overall costs.

Its procurement costs increased 39.3% to Rs 39 crore during the fiscal year ended March 2026, in line with the expansion of its business. Transportation, freight, legal and other overheads also added to the burn.

Deconstruct’s total expenses grew 48.7% to Rs 174 crore in FY26 from Rs 117 crore in FY25, outpacing its revenue growth during the year.

4 crore in FY26, compared to a net profit of Rs 10 crore in FY25. 81%. 05 to earn every rupee of operating revenue in FY26.



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