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Geely Galaxy launches Cruiser 700 to take on BYD, GWM in off-road SUV market

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Geely Galaxy launches Cruiser 700 to take on BYD, GWM in off-road SUV market

Geely Auto's (HKEX: 0175) Galaxy brand has officially launched the Cruiser 700, also known as the Zhanjian 700, expanding its lineup with its first rugged off-road SUV.

The plug-in hybrid electric vehicle (PHEV) went on sale in China on Saturday, with an official starting price of 189,800 yuan ($28,190). That is 10,000 yuan, or about 5%, below its pre-sales starting price announced in September.

The Cruiser 700 comes in 6 variants, including 5 regular versions and a Land Ark special edition. Official prices reach 259,800 yuan for the regular versions and 379,800 yuan for the special edition.

Geely also introduced several purchase incentives. After a 6,000 yuan cash subsidy toward purchase tax and a 4,000 yuan insurance subsidy, introductory prices range from 179,800 yuan to 369,800 yuan.

Buyers eligible for an additional 10,000 yuan trade-in subsidy can get limited-time prices ranging from 169,800 yuan ($25,220) to 359,800 yuan.

The launch brings Geely Galaxy into an off-road SUV market contested by brands including BYD's (HKEX: 1211) Fang Cheng Bao and GWM's (HKEX: 2333) Tank.

Shortly after the launch event concluded, Geely Galaxy announced on Weibo that firm orders for the Cruiser 700 had surpassed 10,000 units within the first 12 minutes.

The Cruiser 700 made its debut on July 24 and opened for pre-sales on September 15. Geely Galaxy said at the time that orders exceeded 43,900 within 60 minutes, though those reservations do not equate to firm orders or final sales.

Built on the GTA architecture developed specifically for new energy off-road vehicles, the SUV has a 5-seat layout and measures 5,085 mm long and 1,999 mm wide, with a wheelbase of 2,900 mm.


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