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Free Steam demo runs up $1,000 daily AI bill and forces devs to take out bank loan

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Free Steam demo runs up $1,000 daily AI bill and forces devs to take out bank loan

Easy Fox, the developers behind a free, AI-powered game demo on Steam, has been forced to take out a bank loan as more players tried out its title. The game, called Teach My Little Sister How To Drive, uses Google Gemini to listen to your voice commands and generate responses, with ChatGPT serving as a fallback system. In its latest update, Easy Fox said that the number of players trying out the game has grown over 20 times, which is more than what it expected. This led its costs to skyrocket to more than a thousand dollars daily, and cheaper fallback AI models have led to slop injected into gameplay, impacting the user experience.

SteamDB showed an average player count of under 10 people until late August, when it started gaining steam. By late September, this had ballooned to around 50 players, before finally hitting a peak of 431 on Oct. 1. “We are currently spending over $1,000 per day on AI services for the demo,” the team wrote on its Steam update. Easy Fox also added, “This isn’t because each player is particularly expensive to support. The total cost has increased because so many people are playing, and we have taken out a bank loan to help keep the demo running.”

Since the game’s sole control method is your voice, AI is a critical part of its programming to recognize your commands and translate them into instructions for the virtual little sister. Since the game is still a free demo, Easy Fox needs to pay for the ongoing usage costs of the game.


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