TitanX has launched its Precision Dialer, which it says is based on an analysis of more than 3 million cold calls.

The sales technology provider said the new dialler uses a single-line approach rather than parallel dialling, which places multiple calls at once. According to TitanX, its data showed higher connect rates, stronger meeting-booking performance and broader prospect reach for single-line and power dialling than for parallel dialling.

TitanX-scored dialling produced connect rates of 23% to 29%, compared with an industry average of about 6%, the company said. It said that equated to a 3.5 to 4 times increase.

TitanX also said representatives using single-line and power dialling booked meetings at 3.5 times the rate of those using parallel diallers. In the same benchmark, single-line dialling recorded a 10.6% connect rate, compared with 5.0% for parallel dialling, while individual dialling reached 17.3% of unique prospects, against 10.7% for parallel dialling.

The findings are drawn from an analysis of 42 companies and 1,208 sales representatives. TitanX said the data showed the top 20% of representatives generated 55% to 61% of all meetings, while the highest-volume diallers often ranked among the lowest performers on their teams.

Precision Dialer combines three parts of TitanX's existing platform, the company said: Phone Intent, which scores a prospect's likelihood of answering a cold call; Titan Defence, which monitors and seeks to protect outbound number reputation; and Smart Stream, which prioritises leads and follow-up activity based on call outcomes.

TitanX said that combination allows representatives to spend the same amount of time dialling while having three times as many conversations and making 50% fewer dials.

Source link