Tiy combines the boldness of the Mob Wife aesthetic with Maximalist Glam, creating a make-up look that balances statement beauty with everyday wearability. Her routine features Fenty Beauty, Milk Makeup, Maybelline, Giorgio Armani and Rimmel, while her preference for premium cosmetics influences where she shops. However, her biggest frustration is finding complexion products that accurately match her neutral skin undertone, highlighting a gap in shade development for Black consumers.

Tiy describes her make-up aesthetic as a mixture of Mob Wife and Maximalist Glam.

Her look combines complexion products, blush, highlighter and defined lashes, with the flexibility to create a more dramatic finish when she chooses.

While she wears mascara most days, she sometimes opts for false lashes, adding another step to her routine.

Pull quote: “I would say a mixture of Mob Wife and maximalist.”

Tiy has predominantly dry skin, making hydration an important consideration when choosing make-up products.

She begins with Fenty Beauty gripping primer, which she particularly likes for its hydrating properties.

Her product choices combine skincare-led preparation with the finishing touches associated with a more glamorous aesthetic.

Pull quote: “I use the Fenty gripping primer because it’s hydrating, and I mainly have dry skin.”

Unlike consumers who rely heavily on TikTok or YouTube tutorials, Tiy learned her make-up techniques from her older sisters.

Family influence has played an important role in developing her skills and personal approach to cosmetics.

Pull quote: “I’ve learned all my make-up skills from my older sisters.”

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