Resale is evolving. Today’s online recommerce market, just like the thrift stores and consignment shops that came before it, was driven by shoppers looking for deals to save money. But that has changed as resale becomes more mainstream.

Todd Dunlap, CEO of OfferUp, the mobile resale marketplace, said the company’s recently released Recommerce Report provides a snapshot of how secondhand is showing up in Americans’ lives “and where the market may be headed next.”

“What stands out to me this year is that secondhand is increasingly about more than simply paying less,” the CEO said. “It’s about getting more of what you actually want—and more value from what you already have.”

Dunlap said the report showed that 81 percent of U.S. consumers say buying secondhand “allows them to get what they really want without paying the full retail price.” Dunlap said the desire for secondhand is also extending beyond apparel, as about three-quarters of recommerce spending now includes home goods, electronics, home improvement and sporting goods.

The authors of the report, now in its eighth edition, said economic pressures, including rising costs and tariff concerns, “are making the financial flexibility of recommerce increasingly relevant, while new technology is introducing conveniences—and new questions about trust, authenticity and control.”

The data showed that 90 percent of consumers polled said they’d purchased something secondhand in the past year, while 51 percent said they’d sold something.

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