TitanX has launched Precision Dialer, a single-line sales dialler designed to improve cold-call connect rates.

The launch is backed by TitanX analysis of more than 3 million cold calls across 42 companies. It found connect rates of 23% to 29% for calls scored by its system, compared with an industry average of about 6%.

The Knoxville-based sales technology company is positioning the product against parallel diallers, which place multiple calls at once to raise activity levels. Its approach focuses instead on identifying which prospects are most likely to answer before a representative calls.

According to TitanX, single-line dialing achieved a 10.6% connect rate, versus 5.0% for parallel dialing. Representatives using single-line and power dialing also booked meetings at 3.5 times the rate of those using parallel diallers. Representatives dialing individually reached 17.3% of unique prospects, compared with 10.7% for those using parallel systems.

TitanX said the product combines three parts of its existing platform: Phone Intent, which scores a prospect's likelihood of answering; Titan Defence, which monitors outbound numbers and addresses spam flags; and Smart Stream, which prioritises leads and resurfaces follow-up activity based on call outcomes.

The median representative using single-line dialing needed about 17 dials for each conversation, compared with about 25 for the median parallel-dialing representative. Teams using TitanX's system typically reach connect rates above 20%, or roughly one conversation every three to four dials, it added.

The launch also challenges a sales technology market that has largely favoured call volume as a measure of productivity. TitanX said 14 of the 15 diallers brought to market in the past seven years have been parallel diallers.

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