Sergio Hudson, the Los Angeles-based fashion designer, is getting into the kids’ business. He will launch his first kids’ collection with OshKosh B’gosh in stores and online on Oct. 22.
According to Hudson, he was introduced to OshKosh B’gosh through Harlem’s Fashion Row.
“Well, HFR kind of put us together, and they came to me and asked, ‘Would you like to do a collection with OshKosh?’ And I was like, ‘Of course,'” said Hudson, who was interviewed at the Roots Studio in the Williamsburg section of Brooklyn, while doing a kids’ fashion shoot.
“I’m great friends with Brandice [Daniel, founder and chief executive officer of Harlem’s Fashion Row]. I wanted to do something different and something that I haven’t done before, as opposed to doing another diffusion collection with a store. I was like, ‘I’m going to do something where we build something together,’ and I just felt like OshKosh was such an iconic brand. I remember buying it for my godchildren, my nieces, my kids. So it’s just come full circle,” Hudson said.
The collection is sized 12 months through 14 years old. There are 13 styles per age, retailing from $22 to $45. The collection mixes authentic OshKosh details like denim and hickory stripe, reimagined with signature Sergio Hudson design elements. It also features gender-neutral designs, something new for the OshKosh brand.
Safari- and utility-inspired touches, including cargo pockets and adjustable inner waists are some of the details, which echo Hudson’s signature cinched silhouette, and add both function and style.
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