CONNECT WITH US
eCommerce

eCommerce

Monica + Andy expands beyond kids’ clothing and into baby care

Modern Retail logo

Published on

Add as a preferred source on Google
Monica + Andy expands beyond kids’ clothing and into baby care

More than a decade after launching, kids’ clothing brand Monica + Andy is embarking on its first big category expansion. 

Within the past month, the company has launched a line of baby-care products: a 2-in-1 baby shampoo and body wash, a bedtime cream, a balm, a soap and a gentle baby laundry detergent. To start, the products will be available on Walmart.com and in over 1,400 Walmart stores, in addition to Monica + Andy’s direct-to-consumer website.

Monica + Andy launched in 2014 as a DTC kids’ clothing brand focused on using certified organic cotton in its products. It has since added a maternity collection and Mommy + Me sets to its assortment. 

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.