CONNECT WITH US
eCommerce

eCommerce

Tanishq sees natural diamond jewellery demand pick up since January: CEO Arun Narayan

ET Retail – Ecommerce logo

Published on

Add as a preferred source on Google
Tanishq sees natural diamond jewellery demand pick up since January: CEO Arun Narayan

Tanishq sees natural diamond jewellery demand pick up since January: CEO Arun Narayan

Jewellery exchange now features in over 50% of store purchases; Tanishq expects festive momentum to sustain

Bengaluru: Tanishq has seen a renewed uptick in demand for natural diamond jewellery since January 2026, after a period of softness lasting around two years, alongside sustained interest in gold jewellery , Arun Narayan, CEO of Tanishq, told ETRetail. The company is seeing heightened interest across diamond jewellery price points, from affordable collections to high-value pieces, Narayan said, adding that the recovery was visible across its brands, including Tanishq, Mia and Zoya. “Whilst there was a bit of a softness, I think over two years in natural diamond jewellery, pretty much from January, we are seeing a lot of heightened interest,” he said. Advt

Narayan said some consumers had deferred diamond purchases over the past year or two amid mixed signals and shifted their spending towards gold jewellery. Since January, however, the company has seen renewed interest in natural diamonds. “Since January, we are seeing equal interest in both. And certainly a heightened interest in specifically natural diamond jewellery,” he said. Tanishq has launched diamond collections across different price bands, including products priced below Rs 50,000 and between Rs 50,000 and Rs 1 lakh, as part of its Festival of Diamonds initiatives. Its signature collection, including a collaboration with Rahul Mishra, has also received a good response, Narayan said.

He said India should be viewed as a market for both natural and lab-grown diamonds rather than one where the two compete on an either-or basis.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.