Here’s a quick roundup of the latest news from leading denim brands.

Denim label Lucky Brand and Los Angeles-based lifestyle brand Madhappy will drop their first collaboration on Oct. 16—a women’s collection rooted in positivity, individuality and self-expression. The line combines the brands’ designs codes: Lucky’s denim heritage and lived-in Americana aesthetic and Madhappy’s optimistic ideology and relaxed silhouettes.

The denim assortment includes a Boyfriend Jean, Low Rise Distressed Bootcut Jean and Low Rise Denim Short. A denim bomber jacket and multi-print patchwork bomber jacket are designed to be worn with a Madhappy hoodie.

The fleece and knit offering reworks Lucky Brand’s eclectic Americana details through the Madhappy lens. It includes the Mad Lucky Full Zip Hoodie, the Patchwork Cooper Hoodie, the Clover Hoodie and Clover Straight Leg Sweatpant, and a Crochet Hoodie.

The Lucky Floral Zip Up and Lucky Floral Sweatpant combines zebra and blossom prints. The collection also includes the Get Lucky Tee, the Lucky Tank Top in a striped knit, and two hats: the Clover Core Hat and the Studded Core Hat.

The Lucky Brand x Madhappy collection comes to life in a campaign shot in California by photographer Gillian Garcia. The campaign draws on the collection’s sense of Americana and nostalgia, capturing a relaxed, lived-in vision of optimism through denim, the natural landscape, and the spontaneity of being on the move.

“Familiar yet distinctly current, the imagery reflects the shared spirit of self-expression and reinvention at the heart of both brands,” the brands stated.

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