This week, Maap, the Australian cycling apparel brand, has tapped Bamboo Rose for a PLM solution that integrates workflows and creates improved visibility across the product design process. We also hear from DressX that the tech company has rolled out a new set of AI-powered tools that elevate product discovery.
And lastly, The RealReal has teamed up with Google Cloud to bolster the capabilities of its AI agent.
DressX has introduced a new set of AI commerce analytics tools to help brands better understand how customers shop as more people use artificial intelligence to make buying decisions. With shoppers turning to AI platforms such as ChatGPT, Gemini and Perplexity to ask questions and compare products before visiting a retailer’s website, brands have struggled to track this early stage of discovery.
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DressX, co-founded by Daria Shapovalova and Natalia Modenova, want to close this gap by linking AI-driven discovery to real ecommerce results. This lets companies measure the impact of AI just as they do with search engines and social media.
The new product suite includes two main tools: AI Visibility, which tracks what consumers ask on AI platforms and shows where brands and competitors are recommended, and AI Revenue Tracker, which links this discovery to website visits, shopping carts, and completed purchases.
Ivan Zaparovannyi, chief technology officer, said AI answers are now like a new shelf for shoppers to discover products.
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