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Kris Jenner Fronts Ferragamo Holiday 2026 Campaign With Real Families

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Kris Jenner Fronts Ferragamo Holiday 2026 Campaign With Real Families

The Italian luxury brand celebrates "The Joy of Loving" featuring the likes of The Womack Sisters.

A JOYFUL LOT: Ferragamo is embracing the motto “The Joy of Loving,” introduced for the brand’s 2026 holiday campaign, to be unveiled on Thursday.

In a link with the movie industry going back to founder Salvatore Ferragamo, who earned the nickname “Shoemaker to the Stars” for the success of his designs in films and with Hollywood A-listers of yore, from Audrey Hepburn to Joan Crawford, the campaign casts Kris Jenner in the imagined role of director. Reflecting her real life status, she is depicted as “the iconic matriarch of a multigenerational, world-renowned dynasty, whose life has been defined by her love for her family,” the company said. “Through a short series of documentary-style interviews, she expresses the importance of those relationships to her personal journey — before presenting a series of screen test auditions introducing the stars of the campaign, who go on to expand on their own perspectives on the joy of loving.”

Also, the memory goes back to the late Wanda Ferragamo, who raised her six children, Fiamma, Giovanna, Fulvia, Ferruccio, Massimo and Leonardo, and helped develop the brand globally after the death of her husband Salvatore in 1960.

“ Ferragamo is all about family, and when I design, I am always thinking about that too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them,” said creative director Maximilian Davis.


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