CONNECT WITH US
eCommerce

eCommerce

IVS Group appoints Atish Bhatia as group CMO and head of fashion

ET Retail – Ecommerce logo

Published on

Add as a preferred source on Google
IVS Group appoints Atish Bhatia as group CMO and head of fashion

IVS Group appoints Atish Bhatia as group CMO and head of fashion

Bhatia brings over a decade of experience across marketing, media, digital platforms, brand partnerships and monetisation. Before joining IVS Group, he was chief marketing officer at fintech company FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth.

IVS Group has appointed Atish Bhatia as group chief marketing officer and head of IVS Fashion, where he will oversee group-wide marketing, brand strategy and communications, along with the growth of its fashion brands , The BT Club and Notre Deim. In his role as head of IVS Fashion, Bhatia will lead business strategy, brand development and expansion for The BT Club, a streetwear brand targeting Gen Z consumers, and Notre Deim, a premium lifestyle apparel brand. Bhatia brings over a decade of experience across marketing, media, digital platforms, brand partnerships and monetisation. Before joining IVS Group, he was chief marketing officer at fintech company FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth. Advt

He previously served as head of sponsorship at Saregama India, overseeing strategic partnerships and brand alliances. His earlier roles include working at Condé Nast India, Pocket Aces, ELLE India, Times Internet, Forbes India, Naukri.com and Hindustan Times, across revenue generation, digital monetisation and brand solutions. IVS Group operates businesses across technology, infrastructure, manufacturing, education and consumer brands. Its fashion portfolio includes The BT Club and Notre Deim.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.