Whatnot's latest consumer trends report looks ahead to the next year and what's influencing consumers within fashion, accessories and beauty categories.

Whatnot’s latest consumer trends report looks at how products, trends and communities are shaping how consumers will shop, collect and connect next year.

Notably, Whatnot has seen more than 650,000 buyers joining its live shopping marketplace every week. The business racked up collectibles, fashion and beauty sales totaling $8 billion last year, with plans to double that for 2026.

Fashion has become one of the major categories for the marketplace, driving more orders than any other type of product with order volumes doubling since 2025. The number of live sellers and buyers for fashion has also doubled year-over-year — particularly in women’s contemporary clothing, vintage and luxury handbags.

Whatnot said vintage has especially become a leading segment for shoppers as they home in on a unique personal style. One-of-a-kind pieces are top of consumers’ minds, as they focus on product quality and longevity.

In 2027, Whatnot predicts that the Y2K revival will be even flashier than before. Think maximalism, bright colors and 2000s glam. Fendi Baguette bag searches on the platform rose 320 percent, while rhinestones, low-rise styles and tracksuits rose 160 percent each. The Louis Vuitton Speedy style ranks as one of Whatnot’s top-selling bags.

With luxury bags and accessory live shows garnering more than 150 million views so far in 2026, Coach is expected to see the biggest benefit at the accessible price point. And with shoppers seeking out vintage leather pieces, Whatnot sees Coach ’s resurgence continuing next year.

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