Backed by $10 million from investors including Antoine Arnault and Natalia Vodianova, the fashion tech company is launching Nvidia-based PredictiveFit for retailers after seeing higher sales and fewer fit-related returns in a trial with Amiri.

PARIS – Fashion tech company Catches is bringing its AI-powered virtual fit technology to retail, partnering with The Outnet.

The company is launching PredictiveFit with the luxury off-price retailer, which was acquired by Icon Luxury Group in the first quarter of 2026. The rollout marks the first time Catches is making its virtual fitting technology available to a multi-brand retailer, following a six-month partnership with luxury label Amiri.

The Outnet is betting that a more accurate picture of how clothes fit individual bodies can help fashion retailers increase online sales while tackling one of ecommerce’s most persistent costs: returns.

“Returns have always been a major issue,” Joseph Edery, founder and chief executive officer of Icon Luxury Group, said in an interview. “Our return rate is quite high, and the goal, of course, is to reduce it – less friction for the customer increases conversion, increases profitability.”

For multi-brand retailers, inconsistent sizing across brands makes the problem particularly difficult to tackle.

“We’ve been trying to solve it for a long time,” said Edery, adding that the company has trialed several different tech solutions without success. “It doesn’t really solve the issue because every brand fits differently.”

Shoppers often order multiple sizes to compensate, he said, increasing costs for the retailer and its brands, as well as creating friction for customers.

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