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India’s running boom has Nike, Asics sprinting for the next $10 billion

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India’s running boom has Nike, Asics sprinting for the next $10 billion

India’s running boom has Nike, Asics sprinting for the next $10 billion

Nike has introduced the Vegam Run, its first running shoe tailored for the Indian market. Priced at Rs 3,795, it aims to attract more consumers during a time of increasing running participation. As global sportswear brands recognize the expanding market, both Asics and Adidas are also enhancing their offerings in India. While Asics plans significant growth, Adidas is expanding its manufacturing footprint in the country.

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"Over the past year, we've put sport at the center of everything we do," Nike CEO Elliott Hill said earlier this month in a letter to employees.

On Thursday, Nike unveiled its first running shoe designed specifically for India, the Vegam Run, priced at Rs 3,795, or roughly $40. A look at the company's other running shoes shows prices starting at around $50 and going up to $799, placing the new offering at the more accessible end of its range.

The launch comes as global sportswear brands look to capitalise on India's growing running culture, with recreational runners, marathon participation and community-led run clubs creating opportunities beyond traditional sportswear.

For Nike, the India-specific shoe is part of a broader effort to get closer to local consumers. For the industry, it signals a contest for a market that is expanding as fitness increasingly becomes part of everyday life.


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