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EXCLUSIVE: International Marketing Firm Ykone Expands in Tokyo, Milan Via M&A

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EXCLUSIVE: International Marketing Firm Ykone Expands in Tokyo, Milan Via M&A

The influencer marketing firm has invested in Tokyo-based Lateam and Milan-based Digital Dust.

MILAN — International influencer marketing agency Ykone has had a busy week, paving the way for further expansion regionally and in the services it offers.

On Friday, the company revealed a minority investment in Lateam, a Tokyo-based creative and social media agency founded by Pablo Yano, who will remain in his role as chief executive officer of the firm, which will be renamed Ykone Tokyo.

The entity will build on Lateam’s existing client portfolio while developing new business relationships by utilizing Ykone’s global network.

Financial details of the deal were not disclosed, but Ykone did say it intends to raise its stake to a majority interest in the firm over the next couple of years.

Ykone’s expansion to Japan builds on the agency’s current presence in Asia, via offices in Hong Kong and Shanghai since 2021, and India since 2024, the latter through the acquisition of a 70 percent stake in local firm Barcode.

“Japan is one of the most powerful influence markets in the world, yet no international influencer marketing agency has yet established itself there. That situation convinced us to open Ykone in Tokyo. Japanese culture, built on rigor, attention to detail and creativity, deeply aligns with our values: creating cultural moments that leave a lasting mark, with a global vision and local execution,” said Olivier Billon, founder and chief executive officer of Ykone.

Billon and his team at Ykone, including CEO, Europe Matteo Baldi, are not standing still in their home continent either.


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