Agoda has expanded its AI Assistant to travellers in 21 markets through its mobile app, introducing a new booking experience for the travel platform.

The tool combines conversational trip planning with Agoda's bookable inventory of more than 6 million accommodation listings, along with flights, tours, attractions and other travel products. Users can search for ideas, compare options, check live prices and availability, and complete bookings without leaving the conversation.

The rollout follows a limited test that began in September. The assistant is now available in markets across Asia-Pacific, North America and the Middle East, including Japan, India, Australia, the United States, the United Arab Emirates and Singapore.

Travel platforms are increasingly adding generative AI to customer search and planning tools to keep users inside their own apps rather than sending them to external search engines, map services and review sites. Agoda is taking the same approach, linking travel inspiration and itinerary planning more directly to transactions on its platform.

The assistant is designed for multi-step travel decisions, where customers often move between several services before making a booking. Within the app, the system stores trip context and user preferences as a plan develops, and brings bookings, saved ideas and unfinished plans together on a trip planner canvas.

A typical query might involve planning a five-day family trip to Osaka, comparing neighbourhoods, reviewing restaurants and attractions, and then checking accommodation and flight availability for specific dates. Travellers can continue by typing responses or selecting suggested options while keeping previous choices in view.

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