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EXCLUSIVE: Men’s Skin Care Brand Enhanse Makes Its Inaugural Move Into Brick-and-Mortar

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EXCLUSIVE: Men’s Skin Care Brand Enhanse Makes Its Inaugural Move Into Brick-and-Mortar

The brand, founded by fashion veteran Evangelo Bousis, is hitting Nordstrom stores nationwide.

After quietly establishing a presence on Amazon and TikTok Shop over the past two years, Enhanse is making its first foray into brick-and-mortar.

The men’s skin care brand, founded by Evangelo Bousis — who also cofounded the fashion label Dundas with his partner Peter Dundas — is launching at Nordstrom, debuting in 20 doors nationwide this Friday.

“I wanted to start on a smaller scale with a retail partner that had incredible positioning, brands that I wanted to be adjacent to and a younger consumer,” Bousis said. “We made a good decision with Nordstrom; it felt right.”

Joining Lab Series, Jack Black in the men’s beauty category at the retailer, Enhanse will debut with its bestselling touch-free products, including the Mattifying Milk, Super Moisture Firming Serum and Spray Gel and Super Clean Antimicrobial Skin Cleansing Spray. The lineup also features the Jet Set Face Self-Tanner, and several product kits such as the Premium Skin Care Routine, the Maxxing Routine, the Revive Routine and the Jet Set Routine. Prices range from $22 for a single product and rise to $75 for a bundle.

With an already established Millenial consumer base, this expansion is part of Enhanse’s broader strategy to target young male consumers. The move comes at an opportune time, as self-optimization trends — such as “looksmaxxing” — fuel Gen Z interest in men’s grooming.

“I have the 40-year-old man that has money, but I’m more interested in taking the younger guys who are just learning and graduating from the ‘grocery store brands’ to something more sophisticated,” Bousis said.


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