CONNECT WITH US
eCommerce

eCommerce

HSN Gets Some Helping Hands for Holiday

WWD logo

Published on

Add as a preferred source on Google
HSN Gets Some Helping Hands for Holiday

The multiplatform retailer has Christie Brinkley, Michelle Buteau, Dr. Paul Nassif and Curtis Stone engaging shoppers with new products and gift ideas.

HSN has launched a new format for the holiday season, called “HSN Holiday Helpers,” featuring four celebrities and brand founders providing shoppers with gift ideas and different perspectives on the season.

The helpers are comedian, actress and television host Michelle Buteau; Dr. Paul Nassif, a renowned facial plastic and reconstructive surgeon; legendary model, actress and entrepreneur Christie Brinkley, and Curtis Stone, the celebrity chef and restaurateur. Buteau is new to HSN but the other three all have histories appearing on HSN.

Recruiting helpers is a wise strategy for the multiplatform HSN, which, in particular, needs a lift for holiday in the wake of the massive downsizing and relocation in 2025 from St. Petersburg, Fla., to West Chester, Pa., where HSN’s parent QVC Group is based, and QVC’s emergence from a four-month bankruptcy this year. The group emerged from Chapter 11 with debt reduced from $6.6 billion to $1.3 billion, with access to $600 million in asset-based lending, and is in a period of stabilization.

“By bringing together trusted personalities and experts across food, fashion and beauty, we’re helping customers discover thoughtful gifts, useful advice and new ideas that make celebrating easier and more joyful,” said Rosalia Bucaro Polizzi, chief merchandising officer at QVC Group. “These trusted people can really help add some confidence to our overall story this year. Each holiday helper has a very specific area of expertise, and three of the four have a long-standing history with us,” she said.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.