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Fashion Briefing: Fashion brands are descending on the NYC marathon to tap into the vibrant running community

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Fashion Briefing: Fashion brands are descending on the NYC marathon to tap into the vibrant running community

This week, a look at the upcoming NYC Marathon. With 60,000 runners and 2 million spectators expected, both running and non-running apparel brands have a heavy presence in the city leading up to race day as they try to stay on top of what has become a major cultural moment.

The New York City Marathon is one of the year’s biggest, and most disruptive, events for New Yorkers. It draws tens of thousands of runners and millions of spectators, shuts down many of the city’s roads, and sends hordes of sweaty, fatigued runners riding the subway home with a warm blanket and a bottle of Gatorade.

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