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Big-Box Briefing: What to watch this holiday season as Target, Walmart and more battle for sales

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Big-Box Briefing: What to watch this holiday season as Target, Walmart and more battle for sales

Retailers have started to put their 2026 holiday plans out into the world. Now, they’re hoping shoppers show up. 

Within the past week, nearly all the major brick-and-mortar retailers — Target, Walmart, Kohl’s, Best Buy and Macy’s, to name a few— have put out press releases detailing when their Black Friday and Cyber Monday sales will take place this year. Alongside that, they’ve also started teasing their holiday strategies — giving media presentations on new items that will hit the sales floor this year or releasing sneak peeks of their holiday advertising campaigns. 

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