Tracy Margolies transitions to executive adviser to the parent company, the Exemplar Luxury Group.

Lanessa Elrod, an experienced luxury merchant and most recently president and chief executive officer of Louis Vuitton Americas, has been named president of Bergdorf Goodman.

Elrod succeeds Tracy Margolies, who transitions to executive adviser at the Exemplar Luxury Group (ELG) which operates Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.

Elrod’s move marks her return to Bergdorf’s. Her early career spans ELG’s banners. She was a ready-to-wear buyer at Neiman’s from 1997 to 2003, and at Saks from 2003 to 2005, and a senior buyer for handbags and accessories at Bergdorf’s from 2005 to 2010. After Saks, she joined Louis Vuitton, where she worked for almost 14 years in a few different capacities, rising to president and CEO of Louis Vuitton America. She left Vuitton in May 2024.

As president and CEO of Louis Vuitton Americas, she oversaw the maison’s business across the U.S., Canada and Latin America. She is credited with leading a period of substantial business growth and innovation, and cultivating relationships with customers, which will all be important for Bergdorf’s heading into the future.

“Bergdorf Goodman is a crown jewel in the industry, known as an important catalyst for identifying and nurturing designer talent and its unmatched ability to anticipate customer preferences and exceed their desires,” Geoffroy van Raemdonck, CEO of the Exemplar Luxury Group, said in a statement Thursday.

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