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AliExpress Announces ‘Singles Day’ Shopping Festival Dates

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AliExpress Announces ‘Singles Day’ Shopping Festival Dates

AlixExpress announced its annual 11.11 Global Shopping Festival (also known as Singles’ Day), which will run Nov. 1 to 18.

“This year’s event builds on AliExpress’ commitment to making online shopping more affordable, convenient and reliable for U.S. consumers,” the company said Thursday, adding that shoppers will have access to deep discounts and special offers via its Brand+ program, which is AliExpress’ marketplace for “trusted products.”

The company said shoppers can access delivery protections, free shipping and returns on “Choice”-labeled items, as well as enhanced customer support.

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AlixExpress also touted its new affiliate partnership with YouTube Shopping, which was announced Oct. 20, and aims to give consumers more ways “to directly discover and shop products through creator recommendations during the 11.11 festival.”

Singles’ Day (11.11) originated in 1993 at China’s Nanjing University when a group of students created an “anti-Valentine’s Day” to celebrate being single. They chose Nov. 11 because the four solitary ones (“11.11”) symbolized four individuals. By 2009, the tradition was global in scope due to Alibaba rebranding it as a 24-hour shopping festival.

Today, the event has evolved into the world’s largest online and physical shopping event, consistently outperforming Black Friday and Cyber Monday combined. Bain & Co. estimate Black Friday and Cyber Monday will generate $85 billion in sales this year. Singles’ Day is pegged to see more than $240 billion in sales.

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