The Berlin-based eyewear brand is bringing eye examinations and personalized optical services under one roof as it looks to grow its international retail presence.
Mykita is reinforcing its U.S. retail presence with a new store in Beverly Hills, introducing a concept that combines eyewear with eye examinations and personalized optical services.
Located at 9612 Brighton Way, the 2,370-square-foot store replaces the Berlin-based eyewear brand’s downtown Los Angeles location, which opened in 2016.
“Beverly Hills strengthens our long-term commitment to the West Coast and marks an important step in the development of our U.S. presence,” said Moritz Krüger, founder and creative director of Mykita, in a statement to WWD.
The store features eyewear displays and consultation areas, a dedicated space for eye examinations, an on-site workshop for lens fittings and adjustments, and a VIP area. Developed in-house, the interior incorporates aluminum displays, natural oak furnishings, curved architectural elements and pale peach accents.
“Luxury today is defined not only by the product, but also by the quality of the experience. Customers value expertise, personal attention and services tailored to their individual needs,” Krüger continued.
Optical services include retinal imaging, eye-pressure testing and personalized lens consultations, supported by licensed remote optometrists and Mykita’s in-house optical team.
The expanded services are intended to deepen customer relationships and inform product development as Mykita continues to grow in the U.S., its largest market.
“We have seen consistently strong performance and sustained growth in recent years, demonstrating that the brand is firmly established and continues to resonate with American consumers,” Krüger added.
Source link
