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Tricia Butler Named Board Chair of The Fragrance Foundation

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Tricia Butler Named Board Chair of The Fragrance Foundation

In her new role, Butler, who is also president of North America for Givenchy & Kenzo Parfums, aims to drive innovation, community, and consumer connection in the evolving fragrance industry.

Tricia Butler, president of North America, Givenchy & Kenzo Parfums at LVMH Fragrance Brands, has been elected The Fragrance Foundation’s new board chair.

Butler, who has sat on the board’s executive committee since 2021, was elected by the TFF board into her new position, effective immediately. She succeeds former Dsm-firmenich global fine fragrance president Jerry Vittoria, who served in the role since 2016.

As board chair Butler will serve a three-year term through December 2029, building upon the foundation’s legacy of community and its evolution to reflect the ever-changing consumer market into the future.

Linda G. Levy, president of The Fragrance Foundation, said: “Tricia leads by example in so many ways, not only as a leader but as a valued member of TFF who is deeply involved in our initiatives. She shows up, as do her teams, understanding that partnership and support resonates throughout the community. All of us at TFF are excited to work with Tricia in her new role and about all we can achieve together.”

For her part, Butler added: “I am deeply honored to step into this role to guide the path of TFF toward the possibilities of what we can achieve together by collaborating creatively and strategically as a united industry, making TFF the go-to authority for all things fragrance.



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