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Under Armour Launches Mental Health Program for Student-Athletes

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Under Armour Launches Mental Health Program for Student-Athletes

Called Protect This Mind, Buffalo Bills safety Damar Hamlin will be the face of the wellness initiative.

Under Armour is stepping up its support of student-athletes, this time centering on mental health.

The Baltimore-based sports brand on Thursday launched Protect This Mind, a wellness initiative that offers free mental health resources, peer-to-peer support and training for coaches and educators to help young athletes better navigate sport, school and life. Buffalo Bills safety Damar Hamlin, the newest addition to the Under Armour roster, will serve as the athlete ambassador for the program.

Protect This Mind is an enhancement to Project Rampart, Under Armour’s current program that ensures student-athletes have access to upgraded facilities, coaching, specialized programs and apparel to help them improve their performance and their lives. While effective, Under Armour said that it received consistent feedback that there was a demand for more mental health tools as well, hence the creation of the new program.

“Through our Project Rampart work, we have impacted more than 50,000 student-athletes by providing access to equipment, apparel, upgraded facilities, leadership development and coach training,” said Lynn Quayle, senior lead of global community impact and volunteerism for Under Armour. “We consistently have heard from our Rampart student-athletes that they are looking for connection and guidance to better manage their mental well-being.



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